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An executive peers down on his employees on a giant screen, addressing his loyal audience of his staff who have congregated at an Academy Day held for 3,000 of company London employees at Excel in London's Docklands, England. The hall is packed and his disciples listen and watch intently and obediently to watch their Leader speak like a Big Brother character, who ernestly and sincerely talks down to them despite being dressed casually for such a large event. Each employee will attend this brainstorming fair where later, motivational pep-talks from executives, outside speakers and gurus will talk to large groups of personnel so their presence on this day away from the office is vital for the year's business ahead.