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Truck stop on M40 services

Following UK commercial driving law, a lorry driver relaxes by reading in a window at the M40 motorway services in Warwickshire, England. Leaning back while engrossed in his book, the man is sitting in sunlight on this summer's day. Outside is a poster advertising the premium ice cream brand, Magnum. A girl is shown also lounging about enjoying a Magnum on a beautiful sun-kissed beach, with the sun reflecting on a calm sea. We see Magnum's web site and their products of Classic and White chocolate snacks in their wrappers. The man is oblivious to the nature of the ad but it lends a sense of paradise versus reality, between the fantasy of youth, natural beauty and the reality of an older working man on the road.

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truck_stop4-30-07-2007.jpg
Copyright
© Richard Baker. No copying, screen grabbing, transmission or publication without permission.
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5315x3503 / 2.6MB
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Richard Baker England Britain UK reportage photojournalism business economics economy financial finance transportation traveler travel travelling traveling work career salary wage job employee employment staff workforce workplace working worker 24 hours 24/7 midlands shift environmental GB British English Europe EU trade transporting transit transferring transfer shipment removal passage moving mover lift hauling freight conveyance carriage delivery collection industry journey logistical logistics distribution destination haulage truck road motorway stop parking M40 Warwickshire driver infrastructure time is money industrial schedule supply chain turnaround parked Magnum advertisement media ice cream relaxing tachograph law reading personal relaxation lifestyle pastime leisure paradise girl ideal brand poster service station sunlight advertising enjoyment idyllic premium URL working man hobby beauty reality fantasy on the road ageism old youth model sex appeal trucker
Following UK commercial driving law, a lorry driver relaxes by reading in a window at the M40 motorway services in Warwickshire, England. Leaning back while engrossed in his book, the man is sitting in sunlight on this summer's day. Outside is a poster advertising the premium ice cream brand, Magnum. A girl is shown also lounging about enjoying a Magnum on a beautiful sun-kissed beach, with the sun reflecting on a calm sea. We see Magnum's web site and their products of Classic and White chocolate snacks in their wrappers. The man is oblivious to the nature of the ad but it lends a sense of paradise versus reality, between the fantasy of youth, natural beauty and the reality of an older working man on the road.
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