In an office stock room, an archivist in British Airways' Customer Experiences Divition shows some conceptual design ideas for future Business Class cabin layouts, seen at the airline's corporate headquarters at Waterside at Harmondsworth near Heathrow Airport. Having listened to their passengers' ideas for what they'd like to experience in their long-haul cabins, BA regularly come up with ways to make the flight for premium users a reason to become loyal fare-payers. From writer Alain de Botton's book project "A Week at the Airport: A Heathrow Diary" (2009). ..
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