DnaBudge Wrist-Bands

A detail of wrist-bands in DnaNudge's flagship store in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.

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Filename: coronavirus_west_end-02-26-05-2020.jpg
Copyright: Richard Baker
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A detail of wrist-bands in DnaNudge's flagship store in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.