England - London - Elderly tourist uses Kodak Instamatic film camera.
An elderly lady uses a 1970s model of Kodak Instamatic film camera whilst visiting an English country garden. With her eye pressed to the viewfinder, this amateur photographer is a pensioner on a day trip to the country and she takes a snapshot to record the beautiful view of flower beds and neatly-trimmed lawns. The Instamatic was a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak from 1963 and it was immensely successful, introducing a generation to low-cost photography and helping the growth of the contemporary photographic family album. More than 50 million Instamatic cameras were produced between 1963 and 1970. Kodak even gave away a considerable number in a joint promotion with Scott paper towels in the early 1970s in order to generate a large number of new photographers and stimulate lasting demand for its film business.Add to Cart Add to Lightbox Download