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UK - London 2012 Olympics - Giant David Beckham Samsung ad

With a giant David Beckham towering over them in the Westfield mall, spectators pause before entering the Olympic Park during the London 2012 Olympics, the 30th Olympiad. Situated on the fringe of the 2012 Olympic park, Westfield is Europe's largest urban shopping centre providing the main access to the Olympic park with a central 'street' giving 75% of Olympic visitors access to the main stadium so retail space..

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olympic_stratford01-06-08-2012.jpg
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© Richard Baker
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borough newham stratford olympics olympiad olympic london 2012 spectators supporters support fans crowd crowds busy people public crowded peak rush event location place overhead athletes heroic heroes personalities marketing media advertising advertisement ad billboard giants team gb british britain athlete hero giant footballer endorsement endorse samsung perspective scale role models role model westfield capitalism consumerism consumer retail shops precinct plaza mall david beckham
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Olympiad, Olympics: Live
With a giant David Beckham towering over them in the Westfield mall, spectators pause before entering the Olympic Park during the London 2012 Olympics, the 30th Olympiad. Situated on the fringe of the 2012 Olympic park, Westfield is Europe's largest urban shopping centre providing the main access to the Olympic park with a central 'street' giving 75% of Olympic visitors access to the main stadium so retail space..
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