USA - Atlanta - Downtown buildings and Marlboro Man billboard

A Phillip Morros ad using the famous Marlboro Man cowboy character on a downtown Atlanta billboard. The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time.

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Filename: atlanta_city02-05-11-1995.jpg
Copyright: © Richard Baker. No copying, screen grabbing, transmission or publication without permission.
Image Size: 5466x3573 / 5.5MB; www.photoshelter.com/support/license; https://www.bakerpictures.com/contact; marlboro cigarette man cowboy smoking smoker smoke advertisement ad billboard media laws state packets addiction downtown atlanta buildings urban city companies offices corporations corporate american america USA us cityscape metropolis phillip morrisons character actor role
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A Phillip Morros ad using the famous Marlboro Man cowboy character on a downtown Atlanta billboard. The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time.