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  • An exterior of DnaNudge's flagship store window in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.
    coronavirus_west_end-05-26-05-2020.jpg
  • An exterior of DnaNudge's flagship store window in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.
    coronavirus_west_end-04-26-05-2020.jpg
  • A detail of wrist-bands in DnaNudge's flagship store in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.
    coronavirus_west_end-01-26-05-2020.jpg
  • A detail of wrist-bands in DnaNudge's flagship store in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.
    coronavirus_west_end-02-26-05-2020.jpg
  • A detail of wrist-bands in DnaNudge's flagship store in Covent Garden, seen during the UK's Coronavirus pandemic lockdown period, on 26th May 2020, in London, England. DnaNudge is the world’s first service to use one's own DNA and lifestyle factor to 'nudge' towards healthier choices. Following a quick and simple instore DNA test, consumers can start using a DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, it is a good choice but if it's red, the App will display a range of personalised recommended alternatives generated by science-led analytics.
    coronavirus_west_end-03-26-05-2020.jpg
  • Pat Marden rreaches up to attend an arch of apples at the East Malling Research, Kent, England that provides science-based plant and food solutions to industry and Government. As a  Horticultural Technician Pat and her colleagues work for this organisation which is the principal UK provider of top-class horticultural research and development for the perennial crops sector. They have for example, genetically fingerprinted all 2300 apples and over 250 pears of the National Fruit Collection and used DNA markers called microsatellites to produce individual profiles for trees. Looking upwards we see Pat balanced on a tapering ladder to reach leaves and branches that form this feature in the laboratory gardens and which has eight similar arches.
    orchard01.jpg
  • A tall son in the middle accompanies his mother (l) and sister (R) in the Olympic Park during the London 2012 Olympics. Wearing Union Jack designs dresses and shorts plus a tie and flag to wave, the trio stand in front of the main Olympic stadium before the large crowds arrive later in the day. They have tickets to watch the Hockey and stand smiling as eccentric Brits wearing their national colours.
    olympic_park04-10-08-2012.jpg
  • A portrait of three brothers of the same family have their picture taken outside their parents' home in Westcliff, England. The eldest is a teenager of approximately 17 and  is holding his youngest brother who is still only 12 months-old. The third boy is biting his lip while looking to the viewer, more anxiously than the other two. He is possibly 14 but both the elder lads wear identically-designed jumpers that cut across the throat to allow their clean white shirts and ties to remain visible. Apart from the young child, the elders share the same dark hair colour but genetically, they share one chromosome that has given them heavy eyebrows, a family trait. This was taken on Kodachrome film stock in the spring of 1961 so the look and feel of the image is dated with wonderfully muted colours that this Kodak film offered to consumers in the early 60s.
    family_archive2515-03_1961.jpg
  • Relatives and friends remember the missing a week after the attacks on the twin towers on 9/11. During a journey into America's hinterlands, days after the September 11th attacks in New York and Washington DC, eccentric New Yorkers gather at the city's Armory to offer help and support by handing our fluffy bunnies to passers-by. The streets between 66th and 67th Streets, in the heart of Manhattan's Upper East Side, DNA samples were taken at the Armory so human remains might be identified. It was therefore a point of focus for those with missing relatives who attached thousands of posters to walls with pictures and messages to loved-ones in the hope of being reunited. Emotions were running high and many citizens offered spiritual aide such as food and drink. In outpourings of grief, anger and patriotic rhetoric, flags were flown as never before as  America sought to express their emotions and unity..
    9:11_america006-19-09-2001.jpg
  • During a journey into America's hinterlands, days after the September 11th attacks in New York and Washington DC, the streets between 66th and 67th Streets, in the heart of Manhattan's Upper East Side, was a point of focus for those with missing relatives who attached thousands of posters to walls with pictures and messages to loved-ones in the hope of being reunited. DNA samples were taken at the nearby Armory so human remains might be identified. Here, the coloured ink from desktop printers prints have streaked after rain soaked the posters leaving a sense of the tragic disappearance of thousands - a haunting detail of the missing and the dead. Emotions were therefore running high and we see the sad, rain-soaked messages, the faces of happy people and their physical descriptions and contacts numbers. In most cases, these people were never seen again..
    september11th014-18-09_2001.jpg
  • During a journey into America's hinterlands, days after the September 11th attacks in New York and Washington DC, eccentric New Yorkers gather at the city's Armory to offer help and support by handing our fluffy bunnies to passers-by. The streets between 66th and 67th Streets, in the heart of Manhattan's Upper East Side, DNA samples were taken at the Armory so human remains might be identified. It was therefore a point of focus for those with missing relatives who attached thousands of posters to walls with pictures and messages to loved-ones in the hope of being reunited. Emotions were running high and many citizens offered spiritual aide such as food and drink. In outpourings of grief, anger and patriotic rhetoric, flags were flown as never before as  America sought to express their emotions and unity..
    september11th013-19-09_2001.jpg
  • WTC stencils, Manhattan. Patriotic Americana - After 9/11.Pedestrian shadows pass an aerosol World trade Center stencil. In the week after the September 11th attacks, America sought to express their anger and patriotic unity. .Near New York City?s Armory, where relatives of the victims reported with DNA samples, a stencilled ?rest in peace? message has been sprayed onto the pavement for New Yorkers to walk over while paying their respects to the missing thousands whose pictures adorn the neighbouring walls. "We're gonna get busy!" - From the Jay Leno TV show...
    These Colors Dont Run05 RBA.jpg
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Richard Baker Photography

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