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  • In evening city mist, a car park attendant stands guard over his downtown Atlanta parking lot. Next to him is a giant billboard for Marlboro with the classic face of the Marlboro cowboy, depicted drawing on a cigarette and wearing the traditional wide-brimmed stetson. They are low in the frame and the gloomy and eerie mist sits oppressively around the tall buildings, obscuring their top floors. Office lights still burn and a bright street light shines with the intensity of a small solar flare. The Marlboro Man is part of a tobacco advertising campaign for Marlboro cigarettes. The Marlboro Man was first conceived by the Leo Burnett agency in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. Actor and author William Thourlby is said to have been the first Marlboro Man. The models who portrayed the Marlboro Man were New York Giants Quarterback Charley Conerly, New York Giants Defensive Back Jim Patton, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox. Two of them, McLaren and McLean, died of lung cancer.
    RB-0170.jpg
  • A Phillip Morros ad using the famous Marlboro Man cowboy character on a downtown Atlanta billboard. The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time.
    atlanta_city02-05-11-1995.jpg
  • While still a British colony, 1990s street advertising including one for the cigarette Marlboro Man, on 21st April 1995, in Kowloon, Hong Kong, China. (Photo by Richard Baker / In Pictures via Getty Images)
    hong_kong_traffic02-21-04-1995.jpg
  • An after-work Christmas party at Coates Wine Bar on London Wall (street) gathers energy after nine o'clock pm at a table near the bar. A group of three girls sing along to a karaoke machine while one of the three sticks out her tongue towards her friend. They are each drinking glasses of white wine and two packets of Marlboro and one of Silk Cut cigarettes lies on the table surrounded by their handbags and other possessions including a camera. There are other people in the background including two men at the bar and a man on his own edging past with a cigarette in his right hand. It is a gloomy place to party with little artificial light to colour (color) the scene. The City of London has a resident population of under 10,000 but a daily working population of 311,000. The City of London is a geographically-small City within Greater London, England. The City as it is known, is the historic core of London from which, along with Westminster, the modern conurbation grew. The City's boundaries have remained constant since the Middle Ages but  it is now only a tiny part of Greater London. The City of London is a major financial centre, often referred to as just the City or as the Square Mile, as it is approximately one square mile (2.6 km) in area. London Bridge's history stretches back to the first crossing over Roman Londinium, close to this site and subsequent wooden and stone bridges have helped modern London become a financial success.
    RB-0130.jpg
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Richard Baker Photography

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