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  • The words Inspire a Generation for the main Olympic slogan on a sign in the Olympic Park during the London 2012 Olympics. Stretched across a bridge near the Riverbank Arena where the Hockey games are played, the British Olympic organisation (LOCOG) hope that as the tally for gold medals climbed, British youth will be inspired enough to take up sport when declining spending and interest has been a national issue. In times of austerity, schools and sports clubs had their budgets for sport reduced and Team GB's success raised more concerns for the future of British youth as potential medal winners.
    olympic_park21-10-08-2012.jpg
  • With the main stadium and the Orbit art tower behind, a choir of volunteer Games Makers sing for the entertainment of arriving spectators in the Olympic Park during the London 2012 Olympics. One of their number advertised in an Olympic newsletter for singers to join in resulting in 100 asking to join. Volunteers are called 'Games Makers', as they are helping to make the Games happen. Up to 70,000 Games Makers take on a wide variety of roles across the venues: from welcoming visitors; to transporting athletes; to helping out behind the scenes in the Technology team to make sure the results get displayed as quickly and accurately as possible. Games Makers come from a diverse range of communities and backgrounds, from across the UK and abroad. The vast majority are giving up at least 10 days to volunteer during the Games.
    olympic_park64-10-08-2012.jpg
  • Spectators from many countries pose for family photos beneath giant Olympic rings located on a hill in the Olympic Park during the London 2012 Olympics. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park57-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park34-10-08-2012.jpg
  • A landscape of facilities and equipment outside the curved wooden roof of the iconic Velodrome during the London 2012 Olympics. The final bill for the 2012 Olympics could be ten times higher than the original estimate, according to an investigation. The predicted cost of the games when London won the bid in 2005 was £2.37billion. That figure has now spiralled to more than £12billion and could reach as much as £24billion, the Sky Sports investigation claims. The Olympics public sector funding package, which covers the building of the venues, security and policing, was upped to around £9.3bn in 2007. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park39-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park33-10-08-2012.jpg
  • Exterior of the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. The London Velopark is a cycling centre in Leyton in east London. It is one of the permanent Olympic and Paralympic venues for the 2012 Games. The Velopark is at the northern end of Olympic Park. It has a velodrome and BMX racing track, which will be used for the Games, as well as a one-mile (1.6 km) road course and a mountain bike track.[2] The park replaces the Eastway Cycle Circuit demolished to make way for it. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park22-10-08-2012.jpg
  • The Olympic rings are suspended from the walkway of London's Tower Bridge, weeks before the Olympiad in July 2012.
    olympic_tower_bridge01-27-06-2012.jpg
  • The Paralympic logo hangs between the pillars of the National (Art) Gallery on the north side of Trafalgar Square.
    paralympic_logo02-04-09-2012.jpg
  • Brit spectators enjoy a hot summer on their union jack towels in the Olympic Park during the London 2012 Olympics, sitting on green grass located on a hilltop across from the iconic Velodrome venue. London's Olympic Park, at just under a square mile, is the largest new park in the city for more than 100 years. The planting of 4,000 trees, 300,000 wetland plants and more than 150,000 perennial plants plus  nectar-rich wildflower make for a colourful setting for the Games. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park60-10-08-2012.jpg
  • Spectators walk past a large welcoming gateway sign in the Olympic Park during the London 2012 Olympics. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park49-10-08-2012.jpg
  • A map and exterior of the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. The London Velopark is a cycling centre in Leyton in east London. It is one of the permanent Olympic and Paralympic venues for the 2012 Games. The Velopark is at the northern end of Olympic Park. It has a velodrome and BMX racing track, which will be used for the Games, as well as a one-mile (1.6 km) road course and a mountain bike track.[2] The park replaces the Eastway Cycle Circuit demolished to make way for it. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park40-10-08-2012.jpg
  • Exterior of the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. The London Velopark is a cycling centre in Leyton in east London. It is one of the permanent Olympic and Paralympic venues for the 2012 Games. The Velopark is at the northern end of Olympic Park. It has a velodrome and BMX racing track, which will be used for the Games, as well as a one-mile (1.6 km) road course and a mountain bike track.[2] The park replaces the Eastway Cycle Circuit demolished to make way for it. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park37-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park32-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park30-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park28-10-08-2012.jpg
  • An image of a butterfly is attached to a young tree trunk surrounded by wild flowers in the Olympic Park during the London 2012 Olympics. London's Olympic Park, at just under a square mile, is the largest new park in the city for more than 100 years. The planting of 4,000 trees, 300,000 wetland plants and more than 150,000 perennial plants plus  nectar-rich wildflower make for a colourful setting for the Games. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park23-10-08-2012.jpg
  • Spectators rest in the sun and admire the English garden flowers with the main Olympic stadium and basketball arena in the background during the London 2012 Olympics. London's Olympic Park, at just under a square mile, is the largest new park in the city for more than 100 years. The planting of 4,000 trees, 300,000 wetland plants and more than 150,000 perennial plants plus  nectar-rich wildflower make for a colourful setting for the Games. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park16-10-08-2012.jpg
  • A young boy eats an ice cream below portraits of the BMX athlete Shanaze Reade and celebrated diver Tom Daley, both funded by the National Lottery, an exhibition featured in the Olympic Park during the London 2012 Olympics. As the tally for gold medals climbed, so the argument over government funding for the young gathered pace. In times of austerity, schools and sports clubs had their budgets for sport reduced and Team GB's success raised more concerns for the future of British youth as potential medal winners.
    olympic_park14-10-08-2012.jpg
  • Spectators rest at tables and benches underneath a large welcoming gateway sign in the Olympic Park during the London 2012 Olympics. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park08-10-08-2012.jpg
  • A tall son in the middle accompanies his mother (l) and sister (R) in the Olympic Park during the London 2012 Olympics. Wearing Union Jack designs dresses and shorts plus a tie and flag to wave, the trio stand in front of the main Olympic stadium before the large crowds arrive later in the day. They have tickets to watch the Hockey and stand smiling as eccentric Brits wearing their national colours.
    olympic_park04-10-08-2012.jpg
  • An aerial landscape of Westfield City shopping centre (right), Stratford rail station hub (c) and the Olympic Park venues to the left. Home and arrival point during the London 2012 Olympics, the 30th Olympiad. The foreground artwork called 'The Shoal' is made up of around 100 titanium clad 'leaves' mounted between 15 and 19 metres high on metal posts. Worth £13.5m, the Shoal is part of The Stratford Town Centre Public Realm Project, designed and manufacturered using 3D technology. Westfield is Europe's largest urban shopping centre. The station is served by the National Rail services National Express East Anglia, London Overground and c2c, by London Underground's Central and Jubilee lines, and by the Docklands Light Railway (DLR). Stratford is in London Travelcard Zone 3, and Network Rail owns the station.
    olympic_stratford08-06-08-2012.jpg
  • Families rest before the start of the canoe slalom heats at the Lee Valley White Water Centre, north east London, on day 3 of the London 2012 Olympic Games. The slogan 'Inspire a Generation' is written on a London 2012 banner asking Britons to help encourage and influence the next generation of young people into sport, to promote health and confidence in times of economic austerity plus poor health and diet.
    canoe_slalom15-29-07-2012.jpg
  • Families rest before the start of the canoe slalom heats at the Lee Valley White Water Centre, north east London, on day 3 of the London 2012 Olympic Games. The slogan 'Inspire a Generation' is written on a London 2012 banner asking Britons to help encourage and influence the next generation of young people into sport, to promote health and confidence in times of economic austerity plus poor health and diet.
    canoe_slalom14-29-07-2012.jpg
  • Joggers and the Olympic rings are suspended from London's Tower Bridge, weeks before the Olympiad in July 2012.
    olympic_tower_bridge02-27-06-2012.jpg
  • The Paralympic logo hangs between the pillars of the National (Art) Gallery on the north side of Trafalgar Square.
    paralympic_logo01-04-09-2012.jpg
  • Brits enjoy a hot summer to watch live coverage from a large tv screen in the Olympic Park during the London 2012 Olympics. Under union jack umbrellas they sit on green grass located on a hilltop across from giant Olympic rings used as a background for spectators' photos. London's Olympic Park, at just under a square mile, is the largest new park in the city for more than 100 years. The planting of 4,000 trees, 300,000 wetland plants and more than 150,000 perennial plants plus  nectar-rich wildflower make for a colourful setting for the Games. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park56-10-08-2012.jpg
  • Games Maker volunteers shade themselves from a hot sun beneath giant Olympic rings used as a background for spectators' photos during the London 2012 Olympic Park. Volunteers are called 'Games Makers', as they are helping to make the Games happen. Up to 70,000 Games Makers take on a wide variety of roles across the venues: from welcoming visitors; to transporting athletes; to helping out behind the scenes in the Technology team to make sure the results get displayed as quickly and accurately as possible. Games Makers come from a diverse range of communities and backgrounds, from across the UK and abroad. The vast majority are giving up at least 10 days to volunteer during the Games.
    olympic_park55-10-08-2012.jpg
  • Spectators dine outside on tressle tables near the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. Located in the north of the Olympic Park, the Velodrome is one of the most sustainable and iconic venues of the London 2012 Games. Sustainable choices have been made wherever possible; from the sourcing of wood certified by the Forest Stewardship Council used on the track and external cladding, to the installation of a 100% naturally ventilated system that eliminates the need for air conditioning. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park54-10-08-2012.jpg
  • Exterior of the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. The London Velopark is a cycling centre in Leyton in east London. It is one of the permanent Olympic and Paralympic venues for the 2012 Games. The Velopark is at the northern end of Olympic Park. It has a velodrome and BMX racing track, which will be used for the Games, as well as a one-mile (1.6 km) road course and a mountain bike track.[2] The park replaces the Eastway Cycle Circuit demolished to make way for it. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park35-10-08-2012.jpg
  • Landscape of the Riverbank Arena, venue for the Hockey, invested in the Olympic Park during the London 2012 Olympics but also as future venue for the general public - its purpose undecided. Fencing and barriers protect this secure area during a Hockey game is played and spectators line the seating out of sight. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village. After the Olympics, the park is to be known as Queen Elizabeth Olympic Park.
    olympic_park25-10-08-2012.jpg
  • Police officers from Humberside in the North east of England stand in front of the main entrance to the Olympic Park as a visible presence during the London 2012 Olympics. More than 230 officers from across the Humber region travelled to London to help police the Olympic Games. Holidays were restricted, training reduced and special constables  drafted in to provide cover in Hull and the East Riding as officers were sent to London to police the city while the Games are on. Senior officers say they have been working hard to ensure "core policing" across Hull and the East Riding is not weakened.
    olympic_park02-10-08-2012.jpg
  • Police officers from Humberside in the North east of England stand in front of the main entrance to the Olympic Park as a visible presence during the London 2012 Olympics. More than 230 officers from across the Humber region travelled to London to help police the Olympic Games. Holidays were restricted, training reduced and special constables  drafted in to provide cover in Hull and the East Riding as officers were sent to London to police the city while the Games are on. Senior officers say they have been working hard to ensure "core policing" across Hull and the East Riding is not weakened.
    olympic_park03-10-08-2012.jpg
  • Families rest before the start of the canoe slalom heats at the Lee Valley White Water Centre, north east London, on day 3 of the London 2012 Olympic Games. The slogan 'Inspire a Generation' is written on a London 2012 banner asking Britons to help encourage and influence the next generation of young people into sport, to promote health and confidence in times of economic austerity plus poor health and diet.
    canoe_slalom06-29-07-2012.jpg
  • Exterior of the £105m Siberian Pine Velodrome curved roof during the London 2012 Olympics. The London Velopark is a cycling centre in Leyton in east London. It is one of the permanent Olympic and Paralympic venues for the 2012 Games. The Velopark is at the northern end of Olympic Park. It has a velodrome and BMX racing track, which will be used for the Games, as well as a one-mile (1.6 km) road course and a mountain bike track.[2] The park replaces the Eastway Cycle Circuit demolished to make way for it. This land was transformed to become a 2.5 Sq Km sporting complex, once industrial businesses and now the venue of eight venues including the main arena, Aquatics Centre and Velodrome plus the athletes' Olympic Village.
    olympic_park20-10-08-2012.jpg
  • Londoners traffic pass beneath a giant billboard mural wrapped around the exterior of the John Lewis department store in Oxford Street in Central London, during the London 2012 Olympic Games. As part of their partnership with the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), John Lewis work with their partners giving an opportunity to work at LOCOG and in the build-up to the Games, furnishing lounge and reception areas at Games-time venues.
    olympic_city22-08-08-2012.jpg
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